Artist Maxx Phoenix is the best community builder I know. In about three months Maxx went from zero followers to over 12,000. You may want to follow him on Google+ and learn from the master himself. Maxx and I both belong to a private artist mastermind community. I know he decided to close his facebook account and start from scratch on google plus.
Given a limited amount of time to devote to marketing, Maxx decided that Google was the best place to build a community. I feel the same way due to Google’s supremacy in search.
I have two suggestions from Maxx on community building:
- 1. Be Sociable
- 2. Identify and Separate the people who like your work
Again and again, I hear there is no secret to building a following on social media. The foundation of building a community is simply to be friendly and be a friend to others. Being friendly means commenting on other people’s posts and pressing the like button. When you find a post, a piece of art, a video, a quote you like re-share.
IDENTIFY THE PEOPLE THAT LIKE YOUR WORK
The simplest way to identify and connect with the people who like your work on google+ is to follow them and to organize them into groups. If you are new to google plus, know that you can “follow” anyone. It is not necessary for them to accept you as a “friend” or follow you back. I am following Maxx’s lead by “following” the people who have “+” or commented on my work. By identifying these people, it makes it easy for me to spend more time with them. I also want to know just how much they generally like my work. Do they +, comment, or go the extra mile and share my work with others.
Google Plus allows you to create categories to organize the people you follow. They call these categories circles. I have created circles with the following tags
- + My Art
- + Commented on my Art
- shared my Art
When I post a piece of art, if someone +,comments, or shares it I immediately follow them and check off the appropriate circles.
OTHER SOCIAL NETWORKS
Community can be built on any network. The key to success is to be consistent. It’s better to focus on one and be engaged on one network rather than to do a little here and there on multiple networks. Like Maxx, I am personally choosing to start with Google Plus, but the popular networks each have millions of subscribers. Choose the one that appeals to you most.
Marketing experts with hundreds of thousands of suscribers teach to “be everywhere”. Some people prefer video so they are on you tube, others like podcasts, while others like to read. Unless you have an abundance of time or marketing help, pick one main network to focus on and as time allows add secondary places.