Category Archives: Marketing

How do I build a community that loves my work?

Google+

Artist Maxx Phoenix is the best community builder I know.   In about three months Maxx went from zero followers to over 12,000.    You may want to follow him on Google+ and learn from the master himself.  Maxx and I both belong to a private artist mastermind community.  I know he decided to close his facebook account and start from scratch on google plus.

Given a limited amount of time to devote to marketing, Maxx decided that Google was the best place to build a community.  I feel the same way due to Google’s supremacy in search.

I have two suggestions from Maxx on community building:

  • 1.  Be Sociable
  • 2.  Identify and Separate the people who like your work

BE SOCIABLE

Again and again,  I hear there is no secret to building a following on social media.   The foundation of building a community is simply to be friendly and be a friend to others.   Being friendly means commenting on other people’s posts and pressing the like button.  When you find a post, a piece of art, a video, a quote you like re-share.

IDENTIFY THE PEOPLE THAT LIKE YOUR WORK

The simplest way to identify and connect with the people who like your work on google+ is to follow them and to organize them into groups.   If you are new to google plus, know that you can “follow” anyone.  It is not necessary for them to accept you as a “friend” or follow you back.    I am following Maxx’s lead by “following” the people who have “+” or commented on my work.   By identifying these people, it makes it easy for me to spend more time with them.     I also want to know just how much they generally like my work.  Do they +, comment, or go the extra mile and share my work with others.

Google Plus allows you to create categories to organize the people you follow.  They call these categories circles.   I have created circles with the following tags

  • + My Art
  • + Commented on my Art
  • shared my Art

When I post a piece of art, if someone +,comments, or shares it I immediately follow them and check off the appropriate circles.

 OTHER SOCIAL NETWORKS

Community can be built on any network.  The key to success is to be consistent.   It’s better to focus on one and be engaged on one network rather than to do a little here and there on multiple networks.   Like Maxx, I am personally choosing to start with Google Plus, but the popular networks each have millions of subscribers. Choose the one that appeals to you most.

Marketing experts with hundreds of thousands of suscribers teach to “be everywhere”.     Some people prefer video so they are on you tube, others like podcasts, while others like to read.    Unless you have an abundance of time or marketing help, pick one main network to  focus on and as time allows add secondary places.

 

 

 

 

 

 

 

 

 

 

 

How an artist got over 1million views on Youtube

French Artist Stephanie Valentin went from an unknown to Youtube Sensation.   At this time of this writing some her videos have had over 2million views.     This has happened within a year or so….    How?

 

Value

I ran accross this video while searching for tutorial on how to use Adobe illustrator.    Even though Stephanie teaches adobe Photoshop,  she came up on the search.   I was immediately captivated.

How this artist offers value:

  • She posts FREE videos video tutorials  on how she paints with photoshop
  • She adds text captions on her tutorials to make it easy for people to learn
  • The video links to her website where artists can find further resources
  • On her website, Stephanie makes available for FREE download PDF of step by step instructions wtih details such as which brushes she uses, what size, etc.  etc.

UNIQUENESS

No one else was doing this when I first ran into the video.   There are tutorials on how to work with photos in photoshop but not how to paint.

 

EXCELLENCENCE

She took care to do an excellent job.

  • The video quality is good
  • The sound is good
  • Supporting materials are good
  • Painting is beautiful

 LEVERAGED FAME

As we all know, it’s illegal to profit from someone else’s face or fame.   Each person legally owns their personhood.    This is why no one may paint or photog raph a movie star and make money from it.    Stephanie has worked around this by not making money from the video.   The tutorials are free and the paints are not available for sale.

MAKING MONEY

If Stephanie is not making money with the videos, how does the video support her career as an artist?

Advertising – Stephanie has some google ads on her website.  If any visitors click on those ads, she gets paid.

  • Private commissions -On her website, Stephanie lets people know she is avalable to paint personal portraits.
  • Stephanie is a muscian.  Most recently I’ve noticed she’s made a music video and has been offering her music for sale.