How artists use Instagram

I believe Instagram has the potential to be a great platform for artists.  Why?    Instagram was designed to work with images, a perfect match for an artist.    I have just opened an instagram account for my paintings and will report results.   I am not disclosing the user name now, in order not to skew results.    Thus far, in just a couple of days, I have uploaded 7 images and have 5 followers.  I belive these are high quality followers because I did not go find them.  They found me and without prompting have decided to follow me.

Instagram was designed for use with Mobile phones.   It doesn’t have full functionality on a desk top or lap to, yet, so I recommend you stick to your phone.   Instagram is owned by facebook.  It’s up to you if you integrate it with your facebook account or not.   For now, I have chosen to open an account completely separate from facebook to see how it performs all on it’s own.

Setting up an account

1.  Download the instagram application to your phone.   2.  Register with either an email address or your facebook account.  3.   Set your privacy setting to “public”  so anyone can see your art and begin to follow you.  4.  Write a short description about yourself or what you intend to post.  The more specific you are the better.    If you have a website or blog, add the URL here.  This is the only place a live link is allowed in Instagram.

2.  Begin to add images.   You can do this by taking a photo of your work or downloading a photo to your phone and then adding.

3. How do artists find followers, collectors, and fans on Instagram?  You do this by tagging a photo you upload with relevant hashtags.   For example,  you painted a portrait of Marilyn Monroe.  In this case you may think about adding the following hashtags  #MarilynMonroe #painting  #portrait #vintage #oilpainting , #art   etc.     People are continually looking for subject matter that is of interest.  The hash tags helps people interested in your subject matter find you.

I would suggest adding an interesting description, caption, or commentary.   If people are interested in your piece of art, they’ll want to know a little bit more.