How to Use Twitter to Grow Your Influence This is a link to a podcast by Social Media Examiner. Twitter expert is being interviewed as to the best way to use twitter. Beginner Tip: If you are just starting out and you have 0 followers. Begin by finding people with similar interests. Twitter is searchable via #. type #and your interest. Twitter is the “water cooler” conversation” an employee may have had between breaks at work.